Some people have not heard of payday loans and what they are, these are the type of loans designed to be repaid in an extremely short period of time. Normally, the approval process for these loans is quite easy, simple direct deposit funding, less paperwork and less aggrivation. Due to these benefits, these payday loan companies distinguish themselves from banks and may even make the conventional banking system look too bureaucratic. First, their selling point is really about the speed. There are payday loans which can approve you in just about 20 minutes. Having to wait for a whole day is already too slow for the payday loan process. If you are in need of urgent cash and fully believe you can repay on time, then a payday loan may be the answer to your quick cash needs.
Second, these lenders are much more accessible. They work past the ordinary banking hours, which is often less than a full work day. So even if it's late at night, you can still go to a loan company that is open and borrow the funds you urgently have to have. Moreover, these companies are often located in areas that are more convienient than most banks. Now that people can get cash even outside of banking hours and closer to home, it is no wonder why payday loans are such big hits.
And if that's not enough, there are also a lot of online payday loan institutions, which makes it so much more convienient to borrow money. Imagine, even when every loan company on the block has already closed because it's the wee hours of the night, you can still apply for a loan, and get the money when you wake up later.
The approval for payday loans is easier because they ask less from you. They won't demand collateral and they won't need to check your credit standing, unlike banks. This last factor seals the deal for most payday loans. All of these things make up for the strong niche built by the payday loan industry.